Content Marketing Tools for Creating Engaging Content

Creating quality content is key to achieving success in today’s digital landscape. Whether you are a blogger, content marketer, or business owner, creating engaging content is vital to attract and retain your audience. But, it’s not enough to have great content. You need to have the right content marketing tools to help you create, share, and measure the performance of your content.

In this blog post, we will discuss the best options for writing and designing content, curating content, promoting content, measuring content performance, and managing content marketing.

Social Media Content Marketing Tools: Promote and Share Your Content

Social media has become a key element in promoting and sharing content online. With billions of users on various social media platforms, it’s important to use social media tools to help you effectively reach and engage your target audience. Here are some of the best social media tools to promote and share your content:

1. Hootsuite

Hootsuite is a social media management tool that allows you to schedule and publish content across multiple social media platforms, including Facebook, Twitter, LinkedIn, and Instagram. Hootsuite also provides analytics on your social media performance, allowing you to track engagement and optimize your strategy.

Pricing

• It offers both a free plan and paid plans starting at $19/month.

2. Buffer

Buffer is another popular social media scheduling tool that allows you to schedule and publish content across multiple platforms, including Facebook, Twitter, LinkedIn, Instagram, and Pinterest. Buffer also provides analytics and insights on your social media performance, allowing you to track engagement and optimize your strategy.

Pricing

• Buffer offers a free plan.
• It also has paid plans starting at $15/month

3. Sprout Social

Sprout Social is a social media management tool that allows you to schedule and publish content across multiple platforms, as well as monitor and engage with your audience. Sprout Social also provides analytics and insights on your social media performance, allowing you to track engagement and optimize your strategy.

Pricing

• Sprout Social offers a free trial.
• It also has paid plans starting at $99/month.

4. Bitly

Bitly is a link management tool that allows you to shorten and track links for your social media posts. Bitly provides analytics on click-through rates and engagement, making it easier to measure the effectiveness of your social media campaigns.

Pricing

• Bitly offers a free plan.
• Also offers paid plans starting at $29/month.

5. CoSchedule

CoSchedule is an all-in-one marketing calendar that allows you to plan, schedule, and promote your content across multiple social media platforms. It also provides analytics on your social media performance, allowing you to track engagement and optimize your strategy.

Pricing

• CoSchedule offers a free trial and paid plans starting at $29/month.

Analytics Content Marketing Tools: Measure Performance of Your Content

Analytics tools are essential for measuring the performance of your content. By tracking metrics such as page views, engagement rates, and conversion rates, you can gain insights into how your content is resonating with your audience and make data-driven decisions to optimize your strategy.

Here are some of the best analytics tools for measuring the performance of your content:

1. Google Analytics

Google Analytics is a free analytics tool that provides in-depth insights into your website’s traffic, including user behavior, referral sources, and conversion rates. With Google Analytics, you can track metrics such as page views, bounce rates, and time on page to measure the effectiveness of your content.

Pricing

• Google Analytics is a free analytics tool.

2. SEMrush

SEMrush is a paid analytics tool that provides insights into your website’s search engine optimization (SEO) performance, as well as competitor analysis and social media analytics. With SEMrush, you can track metrics such as keyword rankings, backlinks, and social media engagement to measure the performance of your content.

Pricing

• It offers a free trial, with paid plans starting at $119.95/month.

3. BuzzSumo

BuzzSumo is a paid analytics tool that provides insights into your content’s social media performance, including shares, likes, and comments. With BuzzSumo, you can analyze which types of content are performing best on social media and optimize your strategy accordingly.

Pricing

• It offers a free trial, with paid plans starting at $99/month.

4. Hotjar

Hotjar is a paid analytics tool that provides insights into user behavior on your website, including heatmaps, clickmaps, and user recordings. With Hotjar, you can gain insights into how users are interacting with your content and optimize your website’s design and user experience.

Pricing

• It offers a free plan and paid plans starting at $39/month.

5. Ahrefs

Ahrefs is a paid analytics tool that provides insights into your website’s SEO performance, including keyword rankings, backlinks, and competitor analysis. With Ahrefs, you can track the performance of your content in search engines and optimize your SEO strategy accordingly.

Pricing

• It offers a free trial, with paid plans starting at $99/month.

Visual and Infographics Content Marketing Tools

Visual content and infographics are crucial for engaging your audience and standing out from the competition. Visual content is easier to process and can convey complex ideas and information quickly and effectively. Infographics, in particular, are powerful tools for presenting data and statistics in a visually appealing and engaging way.

Here are some of the best tools for creating stunning visuals and infographics:

1. Canva

Canva is a popular graphic design tool that offers a user-friendly interface and a wide range of templates, images, and design elements. Canva also provides pre-made designs and layouts that make it easy to create professional-looking infographics quickly.

Pricing

• Canva is a free graphic design tool that offers a user-friendly interface and a wide range of templates, images, and design elements.
• Canva’s Pro version costs $12.95 per user per month.

2. Piktochart

Piktochart is another popular tool that allows you to create infographics, presentations, and reports. It offers a drag-and-drop interface, a library of templates, and a wide range of icons and images to choose from. It also allows you to download your infographics as high-quality PDFs or PNGs.

Pricing

• It offers both free and paid plans.
• The free plan allows you to create up to 5 infographics with limited features.
• The Pro plan starts at $24.17 per month (billed annually) and offers a wider range of templates, images, and design elements.

3. Venngage

Venngage is a powerful infographic maker that offers a range of templates, icons, and charts. Venngage also allows you to import data from spreadsheets, making it easy to visualize complex data. It also allows you to import data from spreadsheets, making it easy to visualize complex data.

Pricing

• It offers a free plan that allows you to create up to 5 infographics with limited features.
• The Premium plan starts at $19 per month (billed annually) and offers a wider range of templates, icons, and charts.

4. Infogram

Infogram is a data visualization tool that allows you to create infographics, charts, and maps. Infogram offers a range of pre-made templates and interactive features that allow you to add animations, videos, and audio to your infographics. It also allows you to import data from spreadsheets, and offers interactive features such as animations, videos, and audio.

Pricing

• It offers both free and paid plans.
• The free plan allows you to create up to 10 projects with limited features.
• The Pro plan starts at $29 per month (billed annually) and offers a wider range of templates, charts, and maps.

5. Adobe Creative Suite

Adobe Creative Suite is a comprehensive suite of graphic design tools that includes Photoshop, Illustrator, and InDesign. These tools are more complex than the others, but they offer greater customization and flexibility for professional designers.

Pricing

• It is a paid suite of graphic design tools that includes Photoshop, Illustrator, and InDesign.
• The Creative Cloud plan starts at $20.99 per month for a single app, or $52.99 per month for the full suite.

Content Curation Marketing Tools: Finding and Sharing Relevant Content

Creating high-quality content is important, but finding relevant and engaging content to share with your audience can also be a powerful strategy. Content curation involves the process of finding, organizing, and sharing content from third-party sources that are relevant to your target audience.

Here are some of the best tools for content curation:

1. Feedly

Feedly is a popular RSS reader that allows you to curate content from multiple sources, including blogs, news sites, and social media. You can create custom feeds based on keywords and topics, and easily share content with your audience.

Pricing

• It is a free RSS reader that allows you to curate content from multiple sources, including blogs, news sites, and social media.

2. Pocket

Pocket is a bookmarking tool that allows you to save articles, videos, and other content for later reading. Pocket also suggests new content based on your reading habits and interests, making it easy to discover new sources of content.

Pricing

• Pocket offers both free and paid plans.
• The free plan allows you to save up to 500 articles, while the Premium plan costs $4.99 per month (billed annually) and allows for unlimited saves.
• The Premium plan also includes additional features such as suggested tags, advanced search, and a permanent library

3. BuzzSumo

BuzzSumo is a content discovery tool that allows you to search for popular content by topic or keyword. BuzzSumo also provides insights on the social media engagement and backlinks for each piece of content, making it easier to identify high-performing content.

Pricing

• It offers a free trial but requires a paid subscription to access its full features.
• The Pro plan starts at $99 per month (billed annually) and includes features such as unlimited searches, content alerts, and competitor analysis.
• BuzzSumo also offers custom plans for enterprise-level users.

4. Scoop.it

Scoop.it is a content curation platform that allows you to discover and share content on a variety of topics. You can create custom content feeds based on keywords and sources, and easily share content with your audience.

Pricing

• Scoop.It offers both free and paid plans.
• The free plan allows you to curate up to 2 topics.
• The Pro plan starts at $14.99 per month (billed annually) and allows for unlimited topics and additional features such as content analytics and team collaboration.

5. Flipboard

Flipboard is a news and content curation app that allows you to create custom feeds based on your interests. Flipboard also offers a “Magazines” feature that allows you to curate and share content on specific topics.

Pricing

• It is a free news and content curation app that allows you to create custom feeds based on your interests.
• Flipboard also offers a “Magazines” feature that allows you to curate and share content on specific topics.

All-in-One Content Marketing Tools

All-in-one content marketing tools offer a range of features to help you manage your content marketing strategy.

Here are some of the best options:

1. HubSpot

HubSpot is an all-in-one inbound marketing platform that offers tools for content creation, SEO, email marketing, social media, and analytics. With HubSpot, you can manage your entire content marketing strategy in one place, from creating and publishing content to promoting it and analyzing its performance.

Pricing

• HubSpot offers a free plan
• It also has paid plans starting at $45/month.

2. CoSchedule

CoSchedule is a content marketing platform that offers tools for content creation, social media, and analytics. With CoSchedule, you can plan and publish content, manage social media campaigns, and track your content’s performance in one place.

Pricing

• It offers a free trial, as well as paid plans starting at $29/month.

3. Contentful

Contentful is a content management system that offers tools for content creation, management, and delivery. With Contentful, you can create and publish content across multiple channels, including websites, mobile apps, and digital displays.

Pricing

• Contentful offers a free plan, as well as paid plans starting at $489/month.

4. Contently

Contently is a content marketing platform that offers tools for content creation, distribution, and analytics. With Contently, you can manage your entire content marketing strategy, from creating and publishing content to promoting it and analyzing its performance.

Pricing

• Contently offers custom pricing based on your specific needs.

5. SEMrush

SEMrush is an all-in-one digital marketing platform that offers tools for SEO, content marketing, social media, and analytics. With SEMrush, you can research keywords, analyze competitors, track your content’s performance, and optimize your overall digital marketing strategy.

Pricing

• SEMrush offers a free trial, as well as paid plans starting at $119.95/month.

Conclusion

In conclusion, creating quality content is crucial to attract and retain your audience. However, having the right tools is equally important to help you create, curate, promote, measure, and manage your content marketing strategy. By using these tools, you can streamline your content creation process, enhance engagement with your audience, and improve the performance of your content.

FAQs

See Also: Record Yourself Presenting a PowerPoint or Google Slides