Choosing the Right Multi-Touch Attribution Model

Choosing the Right Multi-Touch Attribution Model

Multi-touch attribution (MTA) provides insights into the impact of each interaction on a customer’s conversion journey, but there is more than one multi-touch attribution model out there, and not all of them may be the right fit for your business. Before you implement an MTA strategy, it’s important to familiarize…
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All You Must Know Regarding Test Data Management

All You Must Know Regarding Test Data Management

Testing is a crucial part of any software development process. It helps ensure quality and catch bugs before code is deployed to production. However, testing requires data to function properly. This is where test data management comes in. Effective test data management is key to running thorough, repeatable tests. This…
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How to Check Website Performance for Online Success?

How to Check Website Performance for Online Success?

In the contemporary digital ecosystem, the performance of a website stands as a paramount factor in its capacity to engage and sustain user interest. Sluggish loading times, broken links, and unresponsive layouts can swiftly repel potential visitors, significantly undermining your online presence. It is imperative to engage in a systematic…
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