Struggling with how to write a Press Release? A well-crafted press release is a proven tool to grab attention. This article will reveal the essentials of creating an impactful and professional press release that stands out.
Follow our 10 expert tips, and you’ll be on the fast track to media coverage success. Let’s dive in!
What is a Press Release?
Moving on from the basics, a press release is a powerful tool used by businesses and organizations. It’s a written news announcement that shares something important and timely with the public, often through the media.
Companies send out press releases to tell people about new products, events, or other big news items. They are crafted in a journalistic style so journalists can easily make news stories from them.
A press release serves as an official statement given to reporters to provide information or make an official comment. It has all the key facts and details someone would need to understand what’s being announced.
Press releases can help spread your message far and wide when they get picked up by newspapers, online sites, or TV stations.
5 Expert Tips on How to Write a Press Release
Find a newsworthy angle and craft an appealing headline, provide essential information and context, include supporting quotes, and end with a boilerplate to ensure your press release is effective and informative.
1. Find a newsworthy angle
To write a successful press release, it’s crucial to find a newsworthy angle that will grab the attention of journalists and your audience. This can be something unique, like a product launch, an award won by your company, or a groundbreaking discovery.
Focus on what makes your story stand out and why people would care about it. By finding this angle, you’ll increase the chance of getting media coverage and engaging with your target audience.
Crafting a compelling headline highlighting the newsworthy aspect is vital for drawing attention right from the start.
Essential information following this should support and emphasize the significance of your chosen angle, providing context to make it relevant to both journalists and readers alike.
2. Craft an appealing headline and subtitle
After finding a newsworthy angle for your press release, the next crucial step is to craft an attention-grabbing headline and subtitle. Your headline should be concise, engaging, and convey the main point of your press release.
Use strong and relevant keywords to make it easily discoverable. The subtitle can provide additional context or expand on the headline’s message. Together, they should entice readers and give them a clear understanding of what the press release is about.
A compelling headline and subtitle can significantly impact whether your press release gets noticed by journalists and media outlets.
3. Provide essential information and context
A press release is a written communication that announces specific information. It is usually sent to journalists and media outlets. The purpose of a press release is to share news about your company or organization.
This could include new product launches, important hires, upcoming events, or other noteworthy developments. Press releases need to be concise and engaging while providing all the essential details related to the news being announced.
When writing a press release, it’s crucial to ensure that it includes relevant information such as who, what, when, where, why, and how.
You should also clearly state the main message you want your audience to take away from the press release using clear language that can easily be understood by readers who may not be familiar with your industry.
4. Include supporting quotes
Include supporting quotes in your press release to add credibility and depth.
As Jane Doe, a marketing expert, says, “Quotes from industry experts or satisfied customers can provide validation and strengthen the impact of your message.”
Additionally, John Smith, a journalist, emphasizes that “Including quotes adds a human element to the press release and makes it more engaging for readers.”
When crafting your press release, remember that incorporating relevant and compelling quotes can help convey key messages and capture the attention of media outlets.
Public relations professionals often use this strategy to enhance the newsworthiness of their content.
5. End with a boilerplate
When crafting a press release, it’s crucial to end with a boilerplate.
A boilerplate provides essential information about your company, including its background, core competencies, and contact details.
It helps journalists and readers understand more about your organization at the end of the press release.
Bonus: Using a PR Distribution Service
Using a PR distribution service can help your press release reach a wider audience. It allows you to distribute your news to journalists, bloggers, and media outlets.
This can increase the chances of getting your story picked up and reaching more people interested in your industry or niche.
Additionally, leveraging a PR distribution service can provide access to analytics and metrics about how well your press release is performing.
This data can help inform future press release strategies and understand which media outlets are engaging with your content.
Overall, using a PR distribution service can amplify the impact of your press release and enhance its potential for success within targeted audiences.
The Benefits of Writing a Press Release
Writing a press release can attract media attention, increase brand awareness, improve SEO, and shape public perception of your company. These benefits make it an essential communication strategy for any business or organization looking to share news and information with the public.
Attract media attention
To attract media attention, highlight the most newsworthy aspect of your announcement. Craft a compelling headline and provide essential information in the first paragraph.
Include quotes from key figures to add credibility and human interest to your press release.
Target the right media outlets for maximum impact by tailoring your content to their specific interests and readership.
Now let’s move on to “Increase brand awareness.”
Increase brand awareness
To boost brand awareness, a well-crafted press release can be an effective tool. Include key information about your brand and its unique selling points in the press release.
Use compelling storytelling and incorporate keywords related to your brand to enhance visibility across different media outlets.
Engage with reputable publications and news channels to reach a broader audience, thus increasing recognition for your brand.
By leveraging the power of press releases, you can create a buzz around your brand which helps in improving visibility among potential customers and industry peers.
Publicizing significant milestones, partnerships, or events related to your brand through press releases can lead to increased exposure and recognition within relevant communities.
To boost your website’s visibility, writing and distributing press releases can help improve SEO.
By incorporating relevant keywords and backlinks in your press release, you can enhance organic search rankings.
When distributed through reputable channels, press releases provide valuable links back to your website, signaling its credibility to search engines like Google.
Including keyword-rich content in the body of your press release and optimizing the headline with relevant keywords assists in improving search engine visibility.
Additionally, when other news outlets or websites pick up and publish your press release, it generates more backlinks to your site, further boosting its authority online.
Shape public perception of your company
Improving SEO helps your press release to be easily found. To shape public perception, focus on presenting a positive and trustworthy image of your company.
Highlight your company’s strengths and values in the press release content to influence how the public views your brand.
Using compelling storytelling, emphasize key messages that align with your company’s goals and vision. This will help create a favorable impression among the audience and potential customers
In conclusion, writing a press release can help you get media attention and improve your brand’s visibility. Think about the angle that makes your news release interesting for readers.
Use quotes to add credibility and consider using a distribution service to increase its reach. Remember, timing is also crucial for successful press releases.
Find the right balance between informative and engaging content to make sure your press release stands out.
A press release is a piece of writing that tells people about something new and important, like an event or product. It's shared with news outlets to spread the word.
Start your press release with a strong headline that grabs attention. Then write clear and short sentences to explain the big news you want to share.
Sure! Focus on making your message clear, use the right format, keep it brief but informative, and always check your work for mistakes before sending it out.
After you finish writing your press release, send it to media outlets that cover news related to your announcement, and include any important contacts for more information.
Yes! If you're hosting an event like a press conference or revealing something big with a press kit, writing a compelling news release can help get people interested and show up.