With the rise of online shopping, customers face an overwhelming number of options. Now the question is, how can we make our brand become the most visible to visitors and encourage them to become customers in this stiff competition? The answer lies in strategic marketing for e-commerce, not blind wandering.
One example of a widely used marketing tactic is CRM WhatsApp which is used by more than 2 million users.
In marketing for eCommerce, WhatsApp plays several roles, such as:
- Sending promotion messages for the campaign
- Run lead generation on social media
Businesses can use the right tactics in the right area to implement various strategies in e-commerce. We can transform e-commerce into a vibrant marketplace buzzing with loyal customers. This main point reveals seven crucial aspects of prospective e-commerce. Let’s discover and unlock the path to a flourishing digital business.
Strategic Marketing for E-commerce to Drive Traffic
Traffic has a big influence on customer engagement, conversion rates, and sales value. Business owners must increase website visitor traffic in the face of fierce digital competition.
Driving traffic can start by building desire, and then turning them into a buyer.
Marketing strategy for building desire
Here are three marketing strategies for e-commerce to engage people to visit your online store website.
- Content marketing
Content marketing is a powerful strategy for introducing a new product or brand. The marketing team needs to make super-interesting content that will be shared on the company’s social media to make this strategy work.
In large corporations, the marketing team usually organizes a team that specializes in conducting research and creating content. The content team must be aware of current online trends and the types of content that have the greatest chance of being viral.
Producing brief videos for Instagram reels or TikTok is the way to implement this strategy. Long videos can also be used to convey content; one example of this would be YouTube video tutorials.
Companies can also acquire celebrities or social media influencers to draw in more potential customers and achieve quicker results.
- SEO and SEM
Adding relevant keywords to your website and product pages will help it rank higher in search engine results pages (SERPs). It is a free way to increase visibility and organic traffic to your site by conducting effective keyword research and strategically incorporating it into your content.
This strategy is divided into two techniques, on-page and off-page. On-page SEO entails optimizing the keywords inside your website. Whereas off-page SEO entails optimizing the keyword through external factors like backlinks and social media shares.
- Paid Advertising
Working with influencers or public figures sometimes necessitates a larger budget. But don’t worry—you can get more people to visit your online store by paying for ads on social media sites.
Facebook, Google, and Instagram offer paid services that allow businesses to promote themselves based on their target audience and reach a wider range of potential customers.
Turning Visitors to Be a Buyer
After knowing what a visitor desires, businesses have to turn them into buyers. To reach this goal, businesses can use these two main marketing strategies for e-commerce.
- Designing a call to action (CTA)
CTAs are a quick way to increase conversion rates. This can be accomplished by displaying a copy encouraging visitors to act. Thus, to grab readers’ attention, the copy needs to be written creatively and as per their preferences.
- Using urgency and fear of missing out on tactics
This tactic refers to a copywriting technique, in which businesses can persuade consumers to buy products right away through a promotional campaign. For instance, limited promotional offers or restock notifications.
Aside from urgency, the scarcity tactic is also effective, such as by offering limited-edition products or additional bonuses that are available to a few people only.
This creates a sense of exclusivity and encourages customers’ immediate action.
Marketing Strategy for E-commerce to Build Longer Communication
Developing long-term relationships with customers will result in a successful digital business. It also helps a company boost its revenue, increase client loyalty, and strengthen its reputation.
Two-way communication acquisition
Two-way communication can strengthen a relationship with customers beyond just engaging them; it can also offer individualized and exclusive service. Here are the last two primary marketing strategies for creating enduring bonds with customers.
- Whatsapp customer service
Customer satisfaction is the foundation of a long-term partnership. Prompt and precise customer service can help build satisfaction, which can lead to a long-term relationship with buyers. Therefore, businesses must invest in technology to achieve high-quality customer service.
The WhatsApp application is extremely adaptable and can be linked with multiple technologies, such as CRM and chatbots. In the marketing realm, this technology is named WhatsApp CRM. It can be utilized to provide automated customer support through your company’s e-commerce platform.
- Community cultivation
A company can use a community strategy to create a platform for customers and a medium for discussion. This platform could be a website forum or a community channel on WhatsApp. It would be preferable if the marketing team entered the community to provide comprehensive responses to member queries.
Besides, this can improve consumer relationships and turn them into loyal customers. Furthermore, this community can encourage customers to share their feedback for product or brand improvement.
As a digital business, e-commerce must be run based on data. It is critical to manage customer interactions with businesses. As a result, e-commerce must be linked to a customer relationship management (CRM) platform. CRM integration can help you implement the seven marketing techniques listed above.
This is because CRM has the following functions:
- Tracking customer interactions, managing customer data, analyzing customer behavior
- Personalizing marketing campaigns, automating marketing processes, and measuring marketing effectiveness
Developing a marketing strategy is similar to developing a war strategy. A thorough preparation is necessary before entering the battlefield. Likewise, in the world of marketing, business owners must be ready with a lot of innovative strategies.
So that the business can continue to grow and be known widely by the public. How far along is your marketing preparation strategy?